Cafe Coffee Day – Culture Alignment and Team Cohesion
Brewing a Culture of Unity in a Rapidly Expanding Brand
Description
With Cafe Coffee Day’s rapid expansion, team cohesion, and shared company culture were becoming challenges. AMAAN designed a “Culture Sculpture” program, blending workshops with creative, team-building exercises to foster unity and a sense of belonging.
Approach
AMAAN organized “Culture Sculpture” retreats that included interactive sessions on team dynamics, empathy-building exercises, and purpose alignment activities. These retreats were followed by periodic check-ins to ensure the new culture values were sustained.
Results
The retreats helped bring teams closer, aligning them with Cafe Coffee Day’s brand values. Employee engagement scores improved by 30%, and internal feedback highlighted a newfound sense of unity across departments.
Key Takeaways
Culture by Design
Systematic approach to building culture from the ground up.
Interactive Engagement
Using creative methods for lasting team cohesion.
Sustained Impact
Consistent follow-ups ensured culture was actively maintained.